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INTERVIEWPlanning and Development Department

After many meetings,
Of own brand products
Plan the concept.

Product Marketing Group / Joined in 2009

Please tell us your current job.

Of own brand products
We are planning the concept.

There are three groups in the Planning and Development Department, which handles product development.It is a research and development group that designs prescriptions, a product management group that confirms the display of the Pharmaceutical Machinery Law, and a product marketing group.In this group to which I belong, we are engaged in the concept planning of our own brand products, the creation of package designs, and the creation of sales promotion tools.

When do you find it most rewarding?

Overcoming challenges,
When a product with a convincing concept is created.

We will have many meetings before the product is actually released.We will proceed with development while steadily solving the issues and negative opinions that came up in that, but when we can finally commercialize it with a convincing concept, it will be very rewarding. I feel it.Of course, there is a sense of accomplishment when you see the released product at the store or when you see the customer picking it up.

Please tell us about your future goals and prospects.

Become a fan more
Products that you can get.

We will continue to work on product development that will help improve the health of our customers, and we hope that more and more people will become fans.

Daily schedule

6:00get up

7:00breakfast

8:00Commuting

Send the child to the nursery school and go to the office.

9:00Going to work

Participate in the group morning assembly.Check your email and today's schedule.

10:00Conference

Group meetings are held regularly to report on ISO activity reports and development projects.

12:00lunch

Lunch with colleagues from other departments.It's time to get excited and refreshed with a bland story.

13:00Package creation

Create a new product package.Ask a design company based on the manuscript of the product management group.

14:00New products development

Evaluate the taste of samples from the R & D group.The results are summarized, the current issues are extracted, and the direction of the product is examined.

17:00Leaving

I checked tomorrow's schedule and left the office quickly.

18:00Transfer

Pick up your child at the nursery.

19:00dinner

Prepare with flapping and eat with your child.

20:00bathing

22:00Going to bed

Go to bed early with your child.

Message to those who want to join the company

My seniors will teach me carefully, so
You can get over your first job.

It's a company with a friendly atmosphere, and I think it's an environment where you can easily express your opinions.There are many women in my department, and there are many senior moms who work in a way that balances childcare and housework, so it's easy to have private concerns and consultations.
I used to be involved in raw material development at other companies, but I joined Ito Kanpo Pharmaceutical because I wanted to be involved in the development of new products that are actually on the shelves.At first, it was difficult because it was the first time for me to formulate a concept, consider prescriptions and selling prices, and create a package design, but my seniors taught me carefully, so it was quite a lot.When it is completed successfully, you will feel a sense of accomplishment.

My favorite product

Short-term style diet shake series

This product was involved in the renewal development from the predecessor "Petit Fasting" series as a support for seniors.We solicited in-house monitors to evaluate the deliciousness, and we were very particular about the taste, so it makes me very happy to hear from customers that it is delicious. "Yoshi!" Is a guts pose in my heart.

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